Know Panda Closely and update your internet marketing Strategies

In the post panda world, business extra concern is required to be put on the content of the websites in order to keep it protected from getting penalized by Panda. Now a days more and more business enterprises are turning towards the online world for expanding its business. Thereby, for a company its web presence has become very important; for the marketing purpose, lead and sales generation and customer pulling as well internet is being used extensively. Hence, a business website requires to be in the top ranking of the google search results in order get web visibility.

A fall in website ranking means subsequent business loss. After Panda Update, if your website has got penalized that means also become a victim of panda updates, and you need new internet marketing strategies for the SEO of your website. To understand the new internet marketing strategies, it is  required to understand the reasons that make a website liable to Panda penalty. The panda has become a check guard and also a terror for the websites. However, to escape from the punch of panda, Google published a list of twenty three points on its blog to deliver certain direction on what justifies the “high-quality” for a website.  According to that checklist, to escape from getting hit by Panda, one needs to avoid the following:

• Low quality content

• Duplicate means copy pasted content

• Irrelevant content

• Spammed Page title

• Improper SEO structure

• Too many advertisements

• Slow loading of the site

• Black hat SEO

• Keywords promotion intended page-link

The panda is a machine-learning algorithm and each panda update, run by Goggle, are featured with more advance ranking factors to make the scanning of low quality websites more easy and quick.  The panda has been a terror to not just an individual page rather to the entire site. With each new panda update, new ranking factors are introduced while older ranking factors are downgraded in importance. Taking all these considerations, you must take up new internet marketing strategies that are in accordance to the Google webmaster tools and not at all close to black-hat SEO techniques. In brief these new strategies are:

·         Using no duplicate or irrelevant content in the website

·         Assuring the proper SEO structure of the website and avoidance of key word stuffing

·         No Keywords promotion through intended page-link

·         Avoidance of too many advertisements

·         No use of Spammed Page title

·         Use of quality and informative content, where Keywords are not forced.

Ensure the quick loading of the websites

What benefits an efficient internet marketing service provider can bestow on your business

The upcoming internet marketing strategies make online businesses much complicated every day. Having a website and its right kind promotion is the basic and the most important requirement of a successful internet marketing campaign. But, Search Engine Optimization is a tricky process  that can either make or take away your from the global market competition. If you want to draw maximum benefits using the internet marketing process then either you have to work very smartly or you hire the internet marketing services of professionals, who can work on behalf of you in a more strategic and planned way.

An effective marketing service can help in improving your website visibility and grow further. You can easily reach your target audience by choosing a trusted company. Further, you can also avail many other benefits for the success of your business.

1. Improved website ranking: The biggest benefit of consulting a professional company is to get your business website in top ranking. You can get more deals and orders with the top ranking in research engines. To achieve this, the company will offer both, both, on-page and off-page optimization strategies. They relate to your website ranking with the success of your business.

2. Assured Return on Investment: SEO is undoubtedly an effective tool, which if applied rightly can increase your business sales and profits. It includes services like keyword researching, meta tags, link building, social networking and blogging. 

3. Proficient services: Every SEO service offering company is not capable of reviewing your site and meet your expectations. You need to find a reliable company for your business growth, which have knowledge of the latest market trends and resources to pull traffic to your business website. To know the efficiency of the company, you can ask for the list of the clients they are handling and then check out the search engine ranking status of those websites. After all in the end it's the result that matters. 
If your chosen SEO company(www.seo-hop.com/blog/) has a record of clients whose websites are getting good ranking in the search engine, then you can surely go for the service of that company.

4. Observing, monitoring and assessment of results: Make sure that the company hire by you focus on observing your website thoroughly. They make use of efficient tools for analyzing and monitoring the results of the running campaigns. With this you can compare the results of ongoing campaigns on your own. 

With professional SEO services your business website can flourish and also, you can have the edge over your competitors.

New Panda update on Google and its impact!!

If you are focusing and highly dependent on SEO to generate business leads then here is news for you. With the new Panda update on Google coming into the picture the odds are stacked higher. The impact is clear! Considerable change has been made in the underlying algorithm that leading search engines like Google run on in order to rank websites.

Sometime in 2011, Google had introduced the Google Panda concept with one prime motive in mind and that was to enhance and improve search quality. As a consequence, we started to see many websites that had a considerable number of ads and were weak in quality and unique content starting to lose their visibility and ranking. These sites were then replaced with content driven websites and other social media sites that had unique and quality content. This way Google had made it clear that the old traditional way of content development with a lot of stuffing of keywords would just not work. If you are really interested in achieving high rankings on search engines then you would need to create meaningful SEO articles with rich content that would surely interest visitors and compel to come to your website.

So, what is it that needs to be done to create effective content articles that would really get you the kind of visibility you require on search engines?

Group of targeted keywords in your content

First and foremost, try not to focus on just one single keyword when it comes to writing content. Mix it up a little bit and try to remain focused on a variety of related keywords and phrases. Since targeting one specific keyword does not make sense so you need to start working on synonyms and other keywords that would go to the essence of the content.

Develop content keeping the reader's interest in mind

Start developing content that is more natural and impactful rather than just writing content keeping in mind search engines. The new Panda update on Google does look into this aspect so keep the keywords in a flow so the content makes sense and interest readers. With impactful content, you are bound to interest viewers and get some reaction. This in turn would enhance your site’s visibility.

Limit the use of links

Another aspect that the new Panda update on Google monitors is excessive use of links on a page of content. It is a good practice to link a certain article to a corresponding page on your website but too much of it can prove fatal. So, try to avoid any excessive linking if you are looking to drive potential traffic towards your website.

Conserve the number of words in your content to a meaningful limit

Multiple short pages of content will no longer work. So, instead of just targeting 150-300 words it is better to create and submit lengthy pages of content with at least 400 to 500 words. Google has now started to give credit for such content as these pages are seen to have more credibility and can keep readers engaged.