Know Panda Closely and update your internet marketing Strategies

In the post panda world, business extra concern is required to be put on the content of the websites in order to keep it protected from getting penalized by Panda. Now a days more and more business enterprises are turning towards the online world for expanding its business. Thereby, for a company its web presence has become very important; for the marketing purpose, lead and sales generation and customer pulling as well internet is being used extensively. Hence, a business website requires to be in the top ranking of the google search results in order get web visibility.

A fall in website ranking means subsequent business loss. After Panda Update, if your website has got penalized that means also become a victim of panda updates, and you need new internet marketing strategies for the SEO of your website. To understand the new internet marketing strategies, it is  required to understand the reasons that make a website liable to Panda penalty. The panda has become a check guard and also a terror for the websites. However, to escape from the punch of panda, Google published a list of twenty three points on its blog to deliver certain direction on what justifies the “high-quality” for a website.  According to that checklist, to escape from getting hit by Panda, one needs to avoid the following:

• Low quality content

• Duplicate means copy pasted content

• Irrelevant content

• Spammed Page title

• Improper SEO structure

• Too many advertisements

• Slow loading of the site

• Black hat SEO

• Keywords promotion intended page-link

The panda is a machine-learning algorithm and each panda update, run by Goggle, are featured with more advance ranking factors to make the scanning of low quality websites more easy and quick.  The panda has been a terror to not just an individual page rather to the entire site. With each new panda update, new ranking factors are introduced while older ranking factors are downgraded in importance. Taking all these considerations, you must take up new internet marketing strategies that are in accordance to the Google webmaster tools and not at all close to black-hat SEO techniques. In brief these new strategies are:

·         Using no duplicate or irrelevant content in the website

·         Assuring the proper SEO structure of the website and avoidance of key word stuffing

·         No Keywords promotion through intended page-link

·         Avoidance of too many advertisements

·         No use of Spammed Page title

·         Use of quality and informative content, where Keywords are not forced.

Ensure the quick loading of the websites